Beyond the Bio: Building Authentic Personal Brands with Neha “Wordpreneur”
In 2025, Kabir Vani Business Edition took a simple stand: amplify local founders, creators, and impact makers whose stories deserve to work for them—long after the algorithm moves on. In this episode, Kabir sits down with Neha — “Worddpreneur”: author, poet, and communications strategist with 21+ years in media, PR, and brand storytelling. Together, they unpack how words, wielded with intention, become engines for trust, value, and business growth.
Who is “Wordpreneur” and why the name?
Wordpreneur = word + entrepreneur.
For Neha, it’s not just a brand—it’s a legacy and a standard. She introduces herself as “Neha, Wordpreneur,” because she builds businesses with words: strategy, narrative, and messaging that people remember and repeat.
“It’s only words—and words are all I have—to take your heart away.”
From newsroom to founder: the making of an original storyteller
- Early win: first poetry prize in 5th standard, nurtured by a home full of literature.
- Career arc: magazines → editing → MarCom/PR/CorpCom → agency head → founder.
- Intent: not just a business owner, but an entrepreneur with purpose—measuring success by impact, not only turnover.
What Wordpreneur does (and how it’s different)
Neha operates across three layers:
Consulting for agencies (PR, social, web):
- Narrative audits, story pegs, positioning.
- Senior strategic brain without the full-time overhead.
- Results: agencies upscaling pitches (e.g., ₹2L → ₹4L) by pairing strong content strategy with delivery.
Personal brand building for leaders (founders, CXOs, coaches):
- Extract the vulnerable, credible core of your story.
- Turn it into trust-building content—especially on LinkedIn.
- Goal: build brand and pipeline, not vanity metrics.
360° Communication Studio (ENVI Media):
- Content-first across formats (written, audio, video).
- Digital PR, earned media, social, web/SEO, Google presence.
- Every execution ties back to a unifying story strategy.
Case study: reframing a leader to unlock top-tier media
A steel company leader (daughter-in-law scaling 10 → 100 Cr; on track for 1000 Cr) couldn’t get picked up by media.
Audit insight: the narrative cast her as “woman in a man’s world”—flat, overused.
Fix: repositioned as a culture builder (new-parent friendly policies, on-site creche), plus tech & HR angles.
Outcome: Features in Business World, Forbes, and HR publications—because the story finally matched the substance.
AI vs OI: the Wordpreneur stance
“Do you think AI is better than OI?”
OI = Original Intelligence.
AI is a tool; outcomes depend on your prompt, your strategy, your judgment. AI speeds research and drafting—but authority, nuance, and ethics come from lived expertise. Also: beware AI plagiarism and copyright risk. Use AI to amplify OI, not replace it.
Highlighted keywords: AI content, original intelligence, brand storytelling, digital PR, LinkedIn strategy, personal branding, content marketing, thought leadership.
Author, writer, poet—three different hats
- Writer: fiction (poetry, short stories—15 titles).
- Author: authority in a domain (non-fiction).
- Poet: verse as craft.
Neha’s 16th book, Beyond the Bio, introduces personal branding fundamentals—strategy, tools, and authentic amplification. Book #17 (the next in the series) is in production. She’s also edited six bestsellers, including an English translation of the Bhagavad Gita.
“I am enough”: an anchor, not a hashtag
Affirmations are often buzzwords; for Neha, “I am enough” is a reset key—moving from chaos to clarity. It quiets doubt so decisions and storytelling come from centered intent.
Vision 2030: five-book series & category leadership
- Complete the five-part Beyond the Bio series by 2030.
- Be the name people say right after “personal branding.”
- Grow digital footprint while staying value-first.
What success means (and how to measure it)
Value > vanity.
Yes, track views, followers, SEO, leads—but audit them against repeat consumption and behavioral trust (returns, saves, replies, invites). If numbers dip, don’t panic—recalibrate value.
Role models: creators who own mistakes, re-strategize, and bounce back stronger. (The pattern: clarity after chaos.)
Advice for new creators and writers
- Lead with authenticity. Publish because the story deserves to be told.
- Make value your north star. Metrics will follow—and stick.
- Master LinkedIn. It’s not only a CV wall—it’s a deal flow engine when fused with story and proof.
- Use AI wisely. Let OI set direction; let AI accelerate.
Key takeaways
- Words are leverage. Strategy + story = compounding assets.
- Positioning unlocks PR. Right angle → right publication.
- Personal brand = trust at scale. Especially for expert founders.
- Original Intelligence wins. Tools assist; voice converts.
Work with Wordpreneur
If you’re a founder, CXO, coach, or agency seeking senior storytelling muscle—content that positions, PR that lands, and LinkedIn that sells—reach out to Neha (Wordpreneur). Details are in the episode description.
About Kabir Vani Business Edition
We record evergreen conversations that keep working for our guests—day after day, year after year. This isn’t just a podcast; it’s a catalyst for India’s local builders.
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